Monday, March 23, 2009

Sell Soup + Eliminate Hunger = Creative Advertisement

Canadian advertisement agency Leo Burnett came up with this creative idea of Campbell’s Soup setting to sell soup and eliminate hunger at the same time.

In a grocery store 4,820 cans of Campbell’s Soup were used to build an installation piece that spelled HUNGER. Signage beside the piece encouraged shoppers to buy one and donate it to their local food bank. As shoppers bought cans from the display the word HUNGER slowly disappeared. This allowed people to see how their individual effort could help bring an end to the problem of hunger.

A good marketing strategy of Campbell’s Soup to push some sales while raising social awareness.

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