A new kind of Coca-Cola lands on store shelves in Japan: Coca-Cola Plus, green tea flavour. It contains green tea extracts and no calories.
The target audience is "health conscious" women in their 20s and 30s. The drink leaves a slight green tea aftertaste and has tea antioxidants called "catechins".
This is weirdly disturbing news. To promote it as a health drink just seems wrong.
I don't think it will go down well with consumer!
ReplyDeleteYes, i do think that people will prefer the good old Coca-Cola.
ReplyDelete