Tuesday, July 14, 2009

Green Tea Coca-Cola

A new kind of Coca-Cola lands on store shelves in Japan: Coca-Cola Plus, green tea flavour. It contains green tea extracts and no calories.


The target audience is "health conscious" women in their 20s and 30s. The drink leaves a slight green tea aftertaste and has tea antioxidants called "catechins".

This is weirdly disturbing news. To promote it as a health drink just seems wrong.

2 comments:

  1. I don't think it will go down well with consumer!

    ReplyDelete
  2. Yes, i do think that people will prefer the good old Coca-Cola.

    ReplyDelete